Saturday, October 12, 2013

This Humming bird feeds on your data

Mighty impressed by Google's ability to pull up just the information you need, just when you want it.

I have been playing around with the new Google app on my phone for some time now and I am quite used to getting info on the cards which pop up from the bottom of the screen around the time I need them. Like when I am on my way to office or back home a card pops up telling me the approximate time I'll reach my destination. In the morning it pulls up the weather info. But this time I was in for a surprise. I fired the app to check my wife's flight status and before I could even tap the search bar to type in the flight number, this card pulls up informing that the flight is on time!
How on earth is that possible?
Is Google reading my mind?



It took me a while to figure out how Google pulled up that flight status. A couple of days ago my wife had mailed me her itinerary. That's where it got the info. Google probably eve-dropped into my mail, read it, analyzed it and accurately predicted that I might check out the flight status a few hours before departure and that's how I got the info. It is really cool to have the information you need readily available just when you want it.

In the process of figuring out how Google pulls up information I realized Google might know more about myself then I do. On several occasions many of us have shared personal information like bank and card details, itineraries, health reports etc. over mail. Most of our contacts lists are with Google. Most of our online activities are linked with Google account. Google keeps hovering over these sources of information, draws and stores them like a humming bird hovering over a flower drawing nectar. No wonder they code named their new search algorithm “Hummingbird”.